PERCEPTION People generally think that if a post has a large number of likes, it means it’s good. As a result, more people watch it simply because they think that it is worth watching. POST RANKING A popular post (i.e. one with a lot of likes and views) has higher chances of ranking higher on Instagram. It’s almost the same as using Google where it displays the most relevant sites on its first page. Although Instagram and Google have different algorithms, it works almost the same. Furthermore, a well-liked Instagram post is used by the platform when recommending ‘related’ posts. Instagram’s major factor in algorithm involves the viewer’s retention. This metric calculates the length of the entire post which is then compared to the time spent when watching it. The higher the viewer’s retention, the more significance is given to the post. Having a large number of likes invite viewers to watch the post even longer, regardless if it’s being understood or not. Therefore, if you want your pos...
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